MISSION
Created by filmmakers for filmmakers, About It Films mission is to empower the artist and shepherd undeniable scripts and IP from development through distribution.
about the
TEAM
Max Strand
producer
Max Strand is an award-winning writer, director, and producer with over 15 years of experience in film and television. His directorial debut, Goodbye Honey, played festivals around the world—including the Philadelphia Film Festival, Dances With Films, and the Garden State Film Festival—and earned a spot on the 2020 Fantastic Fest Recommends list. In partnership with producer Josh Michaels, Max co-wrote and directed Rocky’s, a bold ensemble drama that drew the attention of top casting agencies and featured a breakout cast including Gil Perez-Abraham (The Batman), Jasai Chase Owens (The Expanse), Ben Tyler Cook (West Side Story), and Stanley Simons (The Iron Claw). The film was released by Gravitas Ventures in early 2025.
Together, Max and Josh co-founded About It Films, where they are currently packaging five new projects: three original horror films and two IP acquisitions—including Dimes Square and cult sci-fi novella Chains of the Sea, for which they’ve attached former intelligence official Luis Elizondo.
In addition to his directing work, Max has an extensive background in production, with credits on Silver Linings Playbook, Broad City, and Showtime’s The Affair. He is focused on character-driven genre films with global and cultural bite.
Josh Michaels
producer
Josh Michaels is a Brooklyn-based writer and producer with nearly a decade of experience in film and television. He has worked in production on major network shows including Power (Starz), The First Wives Club (Paramount+), and a range of independent shorts and features. In collaboration with longtime creative partner Max Strand, Josh has produced two features: Goodbye Honey, for which he secured additional financing and post funds, attached a sales agent, and helped land distribution through Freestyle Digital Media and Cardinal XD; and Rocky’s, which featured a breakout cast assembled by casting director Kate Geller (Shiva Baby) and was released by Gravitas Ventures in 2024.
In 2023, Josh and Max co-founded About It Films and acquired five properties: three original horror projects and two pieces of IP, including Dimes Square and cult sci-fi property Chains of the Sea, to which he attached former U.S. intelligence officer Luis Elizondo. All five projects are currently in packaging.
In addition to producing, Josh is a screenwriter; his script Phantom Walls was a finalist in the 2023 Screencraft Horror Competition.
He is a member of the Producers Guild of America and is focused on producing sharp, character-driven genre films for global audiences.